PAX & KITCHEN IKEA
Sweden’s Ikea, the world’s leader in furniture distribution, placed its trust in us to develop a technological and revolutionary product at its store located in the town of Alcorcón (Madrid).
Ikea wanted to opt for a totally different way of showcasing its products. To this end, the technological solution developed by Necsum was based on the installation of video walls that allow visitors to view, from a single vantage point, Ikea’s entire furniture catalogue, on a 1:1 scale.
Our 3D content developers have produced this technological solution, including depictions of the furniture being dynamically assembled and disassembled. This allows the customer to select the furnishings just right for his home, viewing all the models in a short period of time.