Paseo de Gracia
Kiabi continues to bring its shops into the digital era and has once again relied on Necsum to bring light and colour to its recently opened store in Barcelona’s Paseo de Gracia.
The privileged location of the new flagship store called for a striking and original audiovisual installation that would capture the attention of passersby on this busy street.
The digital stairway that was ultimately chosen combines technology and design that draw people’s attention into the store. What’s more, the spontaneously generated content enhances its dynamism and striking visual effects while also creating an ever changing entrance that welcomes customers into the store in a different way every time they visit.

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